How to Check your Stats in Feedburner

If you are not already a subscriber, this is the perfect time to sign up, via RSS or via email.

So, now you have added Feedburner to your site. Feedburner is keeping track and counting the subscribers to your blog or site. Where do you go to check these numbers, also called “stats” (short for statistics)? It’s very simple and quite satisfying. Here goes.

Go to http://www.feedburner.com

If you are already logged in to your Google account the site will recognize you and you will see something like this:

To check your stats, all you have to do is click on “My Feeds” at the top of the screen, and you will be taken to the following screen:

If you were not initially logged into your Google account. All you have to do is click on Sign in, enter your username and password and sign in. So, now you are looking at your number of subscribers. That’s already great and exciting. But what does it mean? Both the name of your website and the number are links. If you click on the name of the site, you see this:

The number of subscribers is the total number of people who subscribe to your blog, and this will include RSS feeds and email (if you offer email subscription on the blog, which not all people do). The “reach” is the number of readers who have “taken action,” which means viewed or clicked on an individual item (post) in your blog on that day.

***Note***

The reach can include also people who are not subscribers, they are just visiting and are reading or have read one or more of your posts. So the combination of your subscribers and your reach gives you information that is more rich than the number of subscribers alone.

Below the numbers is another link that says “See more about your subscribers.” If you click on that, you will be taken to a screen with the complete breakdown. It will have a piechart that shows where your subscribers came from (Yahoo, Google, etc.) and there is a chart which breaks down the numbers between the various search engines and email subscribers. It is a large screen and you can scroll down and see all the numbers for yourselves, so I won’t make a screenshot of it, but I’m sure if you’ve come this far you will be able to understand the final screen easily.

***Note***

I highly recommend that you subscribe to your own blogs, both via RSS and email (if your blog offers email subscription) because this way every time you post a new article you will be sure that everything is working properly by receiving your own feed in your feed reader and/or your email inbox. Everyone subscribes to their own blog for this purpose, so don’t feel like you’re cheating or anything .

I hope this answers your question, Kloe, and that it helps anyone who has installed Feedburner on their site and is not sure how to check the stats.

See you next time, and don’t forget, if there is something you want to know, just click on the “Ask Egg Bird” button and fire away!

Tagged as: Blog, FeedBurner